It doesn’t include the viewership or records of TV shows aired before or after.īARC claims it has no idea what basis Doordarshan made its world record claim on. However, the report is only of the calendar year 2018. “Looking at it, Ramayan has done better than any entertainment show across the world," says Ramgarhia. The Glance report, called 'One TV Year in the World', offers an overview of television shows and their viewership across the world. The LinkedIn page of Glance describes it as "the leading provider of official TV ratings for over 7000 channels in more than 120 territories." While making the claim of the “world record", Doordarshan drew upon the 2018 report by Glance. “These were the highest numbers we’d seen in the past five years," said Romil Ramgarhia, chief operating officer of Broadcast Audience Research Centre (BARC), the official TRP measuring agency in India. From 9 million in the second half of January, it went to 545 million in the last week of March. And the announcement got a strong push from the government, with Information and Broadcasting minister Prakash Javdekar announcing the telecast and later tweeting a photograph of himself watching the show (he deleted it soon after).Īs soon as Ramayan re-run began, Doordarshan’s viewership rose exponentially. DD National is free to air and wide in reach. The timing was right, with the lockdown reducing people’s entertainment options. It was a beloved series, albeit one that may look dated to modern eyes.
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